This interview was originally published in Franchise Update Q1|2020. It has been edited to fit this format.
Each year, beginning in 2014, we’ve dedicated our first issue of the year to Women in Franchising. This year we asked 20 female franchise leaders two questions:
1. What advice would you give to women seeking the franchising C-suite?
2. Describe your job in 100 words.
We received some inspiring responses, which we hope will inspire aspiring women. Our own advice to women seeking a seat in the franchising C-suite? Read on – and go for it!
TITLE Boxing Club Vice President of Marketing, Brooke Budke’s Words of Wisdom
What advice would you give to women seeking the franchising C-suite?
My advice to all people, not just women, seeking the franchising C-suite is keep your head down, work smart, be kind to all people, and practice gratitude in the workforce. I’ve learned that being efficient is the most important superpower in business as there will always be more work than time to get it done, especially as you climb closer to the top. You must be a product of the product and walk the walk within your brand standards—not just with your internal staff, but also with the franchisees. And, every day, you must intentionally focus on what’s going right instead of on what’s wrong.
Describe your job in 100 words.
Our team serves more than 60,000 members in the U.S., Dominican Republic, and Mexico, of all ages, sizes, and abilities. The one thing that’s true for all people across the globe is that they are all fighting battles in their life. At TITLE, we champion their fighting spirit through our boxing workouts, franchisees, staff, and trainers. We hustle hard internally to provide all resources, strategies, and brand innovation to the franchisees, helping them generate revenue and have an impact in their communities. I believe my job is a mix between inspiring franchisees, driving brand strategy, generating leads, moving the brand forward, and slaying company goals.