CEO Q&A: How Has Covid-19 Affected Your Brand?

This article was published on on 4/9/20. It has been edited to fit this format.

As part of our ongoing special coverage of Covid-19 and its impact on franchising, we’re asking franchise leaders how they’re responding to the effects of Covid-19 at all levels of their business. Below is an overview from TITLE Boxing Club CEO, a franchise brand leader, on how the pandemic is affecting her brand.

Susan Boresow, President, TITLE Boxing Club

We have been able to reevaluate every aspect of our business and collectively think about our brand in a different way as we focus on our consumer and their needs. We had launched Title on Demand 15 months ago, and our members are very engaged with it during this time. We have live streaming and are evaluating different membership options that the consumer will want. Our franchisees, partners, and team have truly come together at this time.